You already have market intuitions, field feedback, commercial data and development ideas. Grid structures them so you can compare options clearly.
Grid helps frame strategic thinking before deciding by connecting markets, segments, products, competitors and assumptions.
When choosing between SMEs, enterprise accounts or a new country, Grid compares each option by market potential, competition, sales effort, expected profitability and explicit decision criteria.
You move from scattered discussion to a shared arbitration frame, readable by executives and operating teams.