The reference workspace for the dossier context, stable object identifiers and the information explicitly recorded in Atlas.
Discover ↗Decision logic
Observe. Structure.
Decide.
Innovatio offers a decision-making framework: each specialist workspace answers a distinct question to help make assumptions explicit and options comparable.
Decision questions
Six complementary readings of one decision.
Atlas anchors the dossier context; each specialist workspace addresses a distinct question. Teams bring sourced results together in the decision file and validate them before the trade-off.
Grid
Where to play?
Identify and structure strategic opportunities: markets, segments, products, geographies — attractiveness, competitive intensity, growth potential.
Discover ↗Plot
Which choice holds up best under uncertainty?
Compare strategic options, simulations and decision criteria, then prepare a synthesis for human review.
Discover ↗Mix
Which combination produces profitable growth?
Compare explicit price, volume, cost, discount and promotion assumptions for the options being considered.
Discover ↗Calc
Are the figures right, and can they be checked?
Document auditable formulas and calculations for margins, break-even, ROI, costs and required volumes.
Discover ↗Map
What could prevent execution?
Confront the scenarios with operational reality: supplier dependencies, resources, regulatory constraints, HR tensions, ESG stakes, value-chain vulnerabilities.
Discover ↗Pilot
Is the trajectory viable and fundable?
Project the consolidated scenarios into financial trajectories: revenue, margin, profitability, cash, working capital, investments, funding needs.
Discover ↗Reliability
AI structures, code computes — never the reverse.
Innovatio separates two roles. AI can help frame and synthesise; deterministic calculation engines run the numbers. Important results must remain verifiable against the dossier’s sources, assumptions and formulas.
Cross-cutting capability
Simulation adds a specialised analytical lens.
Depending on the question, Grid, Plot, Mix, Calc, Map or Pilot provides a specialised analytical view. Its results are interpreted and reconciled within the decision file.
Example
One decision, read through several specialist lenses.
Launch of a new B2B offer on an industrial market, with a marketing budget of 80,000 €.
| Module | What it surfaces |
|---|---|
| Grid | Attractive segment, but highly competitive. |
| Plot | The segment ranks among the portfolio’s top three priorities. |
| Mix | Explicit price-volume-cost assumptions for the selected option. |
| Calc | Break-even estimated at 42 clients. |
| Map | Strong dependency on available sales capacity. |
| Pilot | Cash funding need over 7 months. |
WHO IS BEHIND IT
One founder, one decision file at a time.
Pascal Cottereau
Founder of inNOVAtio
Pascal Cottereau founded inNOVAtio in 2019 in Rambouillet, near Paris. He works with leadership teams on strategy, studies, programmes, budgets and planning, and he leads the first conversation about your decision file himself.
LinkedIn profile ↗- inNOVAtio SAS
- Founded in 2019 in Rambouillet
- Fields
- Strategy, studies, programmes, budget, planning
- Education
- ESSEC Executive Education, 1997–2000
- Since 2025
- Marketing Mix in Action