Formulate the decision problem
A useful question specifies the decision-maker, date, scope, horizon, non-negotiable constraints and consequences of the choice. It avoids broad formulations such as “what is the best strategy?”
Build the options and criteria
Start with a credible continuity option. Then add choices whose strategic logic genuinely differs. Each criterion should have a definition, a scale and expected evidence.
| Block | Content | Control |
|---|---|---|
| Assumption | Uncertain value or presumed relationship | Source, owner and sensitivity |
| Option | Coherent strategic logic | Same horizon and depth |
| Criterion | Comparison dimension | Observable definition and scale |
| Scenario | Option and associated assumptions | Consistent units and period |
Keep the capabilities distinct
Grid structures matrices and portfolio choices. Mix compares commercial price, volume and cost assumptions. Calc documents reusable and auditable formulas and calculations.
Using them in one method creates a readable progression. Teams justify assumptions and interpret the results before the trade-off.